"Garth Live From Central Park" Concert Home Video Released by EMI-Capitol Entertainment Properties
Due Jan. 20
LOS ANGELES--Dec. 26, 1997--"Garth Live From Central Park," the concert event of the year, is also the first concert home video release from EMI-Capitol Entertainment Properties.
Distributed in the United States and Canada by Orion Home Video, the two-hour home video of Brooks' landmark Aug. 7 concert will be available in stores beginning Jan. 20, it was announced Friday by Bruce Kirkland, president, EMI-Capitol Entertainment Properties. E-Prop also markets Brooks' entire musical catalog, handling every album other than his current one, "Sevens" (Capitol Records).
Said Kirkland: "This is a great opportunity to tie in Garth's enormously popular catalog to a new product, as well as continue our successful efforts in creating strategic alliances with prominent companies such as Orion Home Video. Such a project takes advantage of the marketing capabilities of both and promises to be a tremendous success."
Brooks, who has sold more albums than any solo artist in history, drew the largest crowd ever at New York's Central Park for a free concert -- an event which was also cablecast live on HBO. The home video features the Country Music Association's Entertainer of the Year performing more than 20 of his hit songs.
Patrick Quigley, president, Capitol Nashville, noted: "The home video of `Garth Live from Central Park' is an important element in our marketing strategy for `Sevens.' It provides fans the exciting concert experience that's been so much a part of Garth's appeal over the years."
Added Briggs Ferguson, E-Prop's vice president, product development, "We've worked closely with Garth, Capitol Nashville and Orion to develop and implement a marketing plan that does justice to Garth, his fans and the magic of this extraordinary event." Included in that plan will be promotion on radio and advertising on television, particularly cable.
There will also be a $5 rebate offer from E-Prop on "Garth Live From Central Park" (off a suggested retail price of $19.98) for consumers who purchase the video plus two Garth CDs, such as "Sevens" or any of Brooks' previous top-selling albums: "Garth Brooks," "No Fences," "Ropin' the Wind," "The Chase," "In Pieces" and "Fresh Horses."
EMI-Capitol Entertainment Properties is the first company of its kind to be established by a major North American music group. The standalone company houses its own A&R, product development, marketing, sales, creative services, publicity, finance and administration, business affairs and international departments.
It manages the catalogs of the Group's diverse labels and imprints, which include Capitol, EMI, Capitol Nashville, Chrysalis, SBK and Imperial, as well as selected titles from sister label Virgin Records.
E-Prop is the exclusive marketing entity for The Beatles, and its catalog includes many of the top acts in music history, such as Frank Sinatra, Nat King Cole, the Beach Boys, Pink Floyd, REM, Tina Turner, Garth Brooks, John Lennon, Paul McCartney, Joe Cocker, Duran Duran and the Steve Miller Band.
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